Branded Content

While at Horizon Media, I had the pleasure of supporting the team in the planning, implementation, and maintenance of digital media campaigns for the BET Awards, Hip Hop Awards, NAACP Image Awards, and season premieres of Tyler Perry's Sistas, Tyler Perry's The Oval, Twenties, and so much more. Within my first year, my team and I introduced 13 new media partners, making a conscious effort to work with Black-owned and operated brands and brands that cater to Black audiences.

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In partnership with brands such as Refinery29 Unbothered, Spotify, Pandora, Essence, Complex, iOne, Uproxx, The Shade Room, and more I activated digital advertising campaigns that often exceeded goals and drove tune-in.